Email Marketing Specialist II

Date Posted:

There is 1 opening for this job profile.

Internal Only, In-line Promotion. Note: In the case of in-line promotions where there is an expansion of responsibilities for the incumbent in the role, which would result in the incumbent being displaced if another person were to take that position, we will not interview for the role.

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
What We’re Looking For:

Our Email Specialist is responsible for the successful execution of the marketing email and SMS tactics and strategy, as well as ad hoc email campaigns both within and outside of marketing, consulting to and monitoring email in these teams. The Email Specialist has to stay up to date with the latest email trends and will make use of their expert knowledge and work with members within marketing, creative studios and other departments sending emails to mitigate risks, test opportunities, optimise and improve emails from all departments making use of the email software.

Responsibilities Include, But Are Not Limited To:

• Execute and report on standard and ad hoc email campaigns, within and outside of the marketing division.
• Collaborating with enabling departments to optimise design and layout of emails in all other departments making use of email software.
• Make use of in depth email and system knowledge for assistance, quality assurance and risk mitigation in all other departments making use of email software.
• Onboard and train new team members of different departments making use of the email software.
• Stay up to date with the latest email trends, and look for and test opportunities to improve emails.

Things That Should Be In Your Background:

• Bachelor’s degree or similar required
• 2 - 3 years’ experience deploying, developing and optimizing email campaigns
• Proven execution & understanding of email best practices
• Familiar with A/B testing best practices
• Good knowledge of HTML
• Must be a team-player, able to effectively communicate with various departments/stakeholders
• Strong time management and organizational skills, and a “get-it-done’ attitude
• Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment
• Ability to maintain a fun, casual, professional and productive team atmosphere.
• Comfortable working with complex concepts and distilling them into sound deliverables.
• Enthusiastic and the ability to thrive in an atmosphere of constant change.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($88,800.00 - $100,100.00), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.