Senior Sales Development Representative - Internal Promotion

Date Posted: June 15, 2026

There is 1 opening for this job profile.

Internal Only, In-line Promotion. Note: In the case of in-line promotions where there is an expansion of responsibilities for the incumbent in the role, which would result in the incumbent being displaced if another person were to take that position, we will not interview for the role.

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
What We’re Looking For:

The Senior Sales Development Representative’s primary goal is to generate interest in our product offering with companies that result in live and phone-based meetings for our Business Development Managers. This will be achieved through a combination of inbound and outbound efforts, targeted account outreach based on industry insights, thorough prospect communication, and personalized messaging.

The Senior Sales Development Representative is the first point of contact for inbound leads, including University Partner referrals and ‘Bronze’ level clients. She/He will take ownership of completing immediate sales, sharing onboarding information and scheduling meetings with the relevant Business Development Manager.

This role requires persistence, creative problem solving and a proactive, ambitious approach to B2B selling. This person will work closely with marketing, sales and sales operations to maximize deal closing efficiency.

The Senior Sales Development Representative should feel comfortable managing a high volume of leads at any given time and have sound judgment under pressure while maintaining a high level of customer service. The role requires meticulous attention to detail while ensuring effective use of time to meet SLAs.

Responsibilities Include, But Are Not Limited To:

Lead Generation and Qualifying

• Research and qualify marketing generated leads.
• Plan and execute prospecting activities (utilizing outreach tools, SalesForce, cold calling, and email) to generate new sales opportunities.
• Identify prospect's needs and suggest appropriate products/services.
• Set up meetings or calls between (prospective) customers and sellers.
• Record all activity and maintain database accuracy.

Sales support

• Work closely with other teams to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools.
• Communicate with customers, making outbound calls to potential customers, and following up on leads.
• Understand customers' needs and identify sales opportunities.
• Build long-term trusting relationships with prospects to qualify leads as sales opportunities.
• Answer potential customers' questions and send additional information by email.
• Keep up with product and service information and updates to accurately describe features of products and services.
• When required, support small Inbound, ‘Bronze’ level clients and UP referral clients.
• Achieve opportunity and sales targets.
• Report on weekly, monthly, and quarterly results.

Things That Should Be In Your Background:

• 2 - 3 Years sales development or account management experience in a B2B environment - preferably SAAS technologies; IT; or online education.
• Experience dealing with, and successfully, influencing high level/C-suite executives.
• Ability to multitask, manage projects and work under pressure.
• Excellent interpersonal, leadership, negotiation skills and creativity.
• New business development experience.
• Excellent verbal and written communication skills.
• Basic data analysis skills.

Other Attributes That Will Help You In This Role:

• 3 - 4 Year Marketing or Sales related qualification, preferred.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($69,100 - $77,400), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.

About 2U