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The Paid Media Director will oversee and lead the paid media and digital marketing strategy implementation. This role will be responsible for executing comprehensive, full-funnel media plans, managing the development of brand assets, and maintaining performance across digital channels. The ideal candidate must also have a strong background in analyzing industry trends, compiling, and assessing market research, data visualization, and conducting in-depth research to inform media and marketing plans. Must be willing to participate in a brief marketing and media skills assessment during the hiring process. You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small. You’re a data-obsessed storyteller, educating the broader organization on what works and most importantly, why it works by gathering and synthesizing data.
The Work: