Revenue Operations Analyst (CRM & Data Systems)

Revenue Operations Analyst

AccuWeather is seeking a Revenue Operations Analyst to join its Marketing team to own and optimize the data and systems layer that powers our go-to-market execution. This role will be responsible for managing our CRM ecosystem (HubSpot, Dynamics), supporting data workflows across sales and marketing, and helping operationalize targeting, enrichment, and external signal-based prioritization. This is a highly cross-functional role that sits at the intersection of marketing, sales, and partnerships, ensuring that our revenue systems are accurate, scalable, and aligned to how we go to market.

This role focuses on execution and optimization of revenue systems and data. It works closely with GTM leadership to operationalize strategy and ensure systems support how we go to market.

Key Responsibilities and Duties

CRM & Data Infrastructure

• Own day-to-day administration of HubSpot and support CRM ecosystem (including Dynamics as needed)
• Manage workflows, properties, pipelines, and data structure
• Ensure data integrity, consistency, and governance across all revenue systems
• Maintain and optimize lead, account, and contact data models

Lead Flow & Lifecycle Execution

• Execute and maintain lead routing, tagging, and lifecycle progression across marketing and sales
• Support implementation of standardized cadences and processes
• Monitor and troubleshoot breakdowns in lead flow and pipeline movement

Targeting, Enrichment & Signals