ABOUT THE JOB
The ACLU seeks applicants for the full-time position of Senior Content Strategist in the Communications and Marketing Department of the ACLU’s National office in New York, NY or Washington, DC. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month. This is a 2-year term-limited role.
The ACLU Communications & Marketing department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights and illustrate the value and impact of the ACLU’s transformational work. Through our messaging, engagement with newsmakers, our written content, creative branding, and visual identity, we encourage support for the ACLU and help to build a more perfect union.
This position is part of a collective bargaining unit. It is represented by ACLU Staff United (ASU).
WHAT YOU'LL DO
Reporting to the Director of Social Media, the Senior Content Strategist will be responsible for leading development and execution of the ACLU's YouTube strategy, with SEO-informed editorial strategies and content promotion plans that leverage all channels in the ACLU’s social media program. In partnership with the Social Media Manager, communications strategists, and multimedia producers, the Senior Content Strategist will lead creation of compelling, platform-specific content to meet the ACLU’s communications, legal, advocacy, and development goals on YouTube, integrating YouTube thoughtfully into the department’s strategic communications plans. The Senior Content Strategist will support external partnerships and collaborations, identify high-impact partnership opportunities, and partner with other teams within Communications & Marketing or Development departments, to livestream key engagements or produce YouTube-first events.