The Director of Membership Growth & Engagement is responsible for driving membership growth, engagement, and retention through innovative, data-informed strategies. Partnering with the Vice President of Membership & Components, this role leads long-term planning, recruitment initiatives, and efforts to strengthen the member value proposition.
The Director provides oversight of engagement across programs, services, and advocacy, ensuring a high-quality member experience and alignment with organizational goals. They leverage data and insights to guide decision-making, improve satisfaction, and optimize performance.
Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.
Supervisory Responsibilities:
- This position does have direct supervisory responsibilities, which may include serving as a coach and mentor for those they supervise.
Duties/Responsibilities:
Strategic Leadership & Membership Growth
- Serve as a strategic thought partner to the Vice President of Membership & Components on recruitment initiatives and long-term membership growth goals.
- Develop and implement strategies to achieve net membership growth, high retention rates, and long-term financial sustainability.
- Build and manage a robust prospect pipeline using market intelligence, cross-functional collaboration, and direct outreach.
- Create and implement innovative annual recruitment campaigns to meet and exceed membership targets.
- Assess and recommend opportunities based on markets and trends to strengthen and expand membership.
Membership Value & Engagement
- Support the integration of the membership value proposition into organizational strategic planning.
- Define, evaluate, and enhance member value propositions, including benefits, services, and engagement models.
- Lead and support initiatives that drive member engagement across programs, services, and organizational priorities, ensuring alignment with broader business goals.
- Guide and support efforts to partner with internal stakeholders to optimize member recognition programs and elevate the overall member experience.
- Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives.
Member Insights, Research & Satisfaction
- Conduct annual assessments of member satisfaction, needs, and service value through surveys, interviews, and data analysis.
- Provide actionable insights and metrics to inform programmatic priorities and strategic decisions.
- Commission and analyze demographic reports and membership dashboards to track trends and composition.
- Gather and interpret membership data to deepen organizational understanding of member needs and behaviors.
Marketing & Communications
- Partner closely with Marketing & Communications leadership to execute integrated membership marketing strategies and recruitment and retention campaigns.
- Collaborate on the development and deployment of print and digital materials that effectively communicate the value of membership.
Operational Excellence & Program Management
- Evaluate and streamline recruitment, retention, and engagement activities in collaboration with IT and Marketing teams.
- Promote alignment and adherence to membership value propositions, including evaluating and evolving member benefits.
- Oversee vendor relationships supporting membership marketing, engagement, and related services.
- Continuously improve operational efficiency and effectiveness within membership functions.
Financial Performance & Revenue Growth
- Monitor membership performance against budget and implement strategies to meet or exceed revenue targets.
- Forecast membership trends and evaluate financial performance to inform planning.
- Identify and recommend non-dues revenue opportunities to diversify income streams.
Organizational Collaboration & Education
- Educate staff across the organization on membership strategy and foster cross-departmental collaboration.
- Partner with internal teams to identify new member benefits and improve service delivery.
- Communicate key membership metrics, including retention and attrition, to executive leadership and stakeholders.
Leadership & Team Management
- Lead, manage, and develop direct reports fostering an inclusive, high-performing team environment.
- Oversee staff performance, coaching, mentoring, and professional development.
- Ensure data accuracy and integrity across membership systems and processes.
Continuous Improvement & Innovation
- Stay current on trends and best practices in membership organizations to ensure competitiveness and innovation.
- Recommend and implement new ideas, tools, and approaches to enhance member acquisition, engagement, and retention.
Additional Responsibilities