Head of Marketing

We're an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps brands and agencies think beyond clicks and conversions to unlock new opportunities for growth. We thrive on rolling up our sleeves and digging into the tough stuff for our 800+ clients. And we love getting them the most ROI from their digital marketing. If you’re up for the challenge, join us. Let’s move fearlessly forward together.

Job Title: Head of Marketing

Compensation: $165,000 - $215,000

Location: Arizona, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin.

Adswerve is looking for a Head of Marketing to join the team.

As we enter our next phase of growth, we are seeking a strategic, commercially-minded marketing leader who can transform Marketing into a core driver of go-to-market execution, revenue growth, and operational excellence across the organization.

This role extends well beyond traditional brand marketing. The Head of Marketing will serve as a critical partner to Sales, Product, Customer Success, and Operations, driving market intelligence, customer discovery, product positioning, commercialization, demand generation, and GTM readiness. They will be responsible for ensuring our solutions are aligned with market needs, our value propositions are differentiated, and our go-to-market motions are scalable and measurable.

This role will oversee GTM Management, Product, Solutions, Ideation, and Design, creating a unified operating model that connects customer insights, product strategy, and commercial execution. The ideal candidate will bring a strong blend of strategic thinking, operational discipline, and growth leadership—building repeatable processes that accelerate innovation, improve cross-functional alignment, and drive measurable business outcomes.

The Head of Marketing will be the connective tissue between market opportunity, product innovation, and revenue generation, ensuring Adswerve consistently delivers solutions that create value for customers and drive sustainable growth.

Responsibilities

GTM/PMM Leader

• Lead product positioning, messaging, and go-to-market strategy for new and existing offerings.
• Partner with Product, Sales, and Customer Success teams to translate market needs into actionable product and commercialization plans.
• Develop sales enablement materials, competitive intelligence, and customer-facing content that drive adoption and revenue growth.
• Analyze market trends, customer feedback, and performance data to optimize product-market fit and accelerate growth.

Brand Definition & Enterprise Strategy

• Define and evolve the company’s core Mission, Vision, Value Proposition, and Brand Voice.
• Establish clear Ideal Customer Profiles (ICPs), buyer personas, and complex buying group dynamics.
• Own the holistic corporate messaging framework to ensure consistency across all business units.

Product Management, Ideation & UX/UI Oversight

• Lead and mentor the Product Management and Product Development teams from initial concept/ideation to launch.
• Oversee the UI/UX design function, ensuring our digital products and services are intuitive, engaging, and aligned with market needs.
• Own the end-to-end "Brand Experience"—ensuring how the world interacts with us through our channels (Website, Social, Email, Newsletter, Connect, etc.) is seamless and world-class.

Lead Generation

• Drive growth through a mix of Mass Marketing, Segmented Campaigns, Account-Based Marketing (ABM), Performance/Lead Generation, and Lifecycle Marketing.
• In Partnership with Sales, balance short-term demand generation with long-term, equity-driving brand awareness.
• Establish a rigorous lead qualification and lifecycle management process to ensure seamless alignment and hand-offs between marketing and sales.
• Own and optimize the distinct channels driving our growth engine, including: Outbound Sales alignment, technology partner referrals, AI Search & Traditional SEO Optimization, Industry Conferences & Events, and Customer Referral Programs

Product Solutions & Sales Enablement

• Translate complex product/service features into compelling, value-driven market solutions.
• Equip the sales and client success teams with high-impact collateral, presentations, case studies, and tools to accelerate the sales cycle.
• Partner with sales and client success teams across client lifecycle management: expanding our existing clients, upsell, cross-sell

Partnership, Event & Ecosystem Marketing