Manager, Creator Strategist Partnerships - Australia

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 partners with some of the world's most trusted voices — elite athletes, sports organisations, and leading podcasters. Getting the most from those relationships isn't just about reach; it's about showing up with creative that converts. This role exists to make that happen. As Manager, Creative Strategist Partnerships - Australia you'll sit within the partnerships team and lead the creative vision for our partner and creator programme — translating partnerships agreements into compelling, high-performing content across the full funnel. You'll work closely with performance marketing to ensure everything you build is tested, iterated, and optimised. You'll work across paid and organic, covering talent shoots, EDMs, social content, YouTube, and podcast placements. You bring both the strategic thinking and the craft to turn brand partnerships into measurable results.

WHAT YOU’LL DO

• Lead creative concept development for all partner shoots — producing shoot briefs, mood boards, and art direction guidance for both paid and organic content across
• Work closely with the performance marketing team to ensure creative is optimised for paid distribution and feeds into ongoing testing frameworks
• Track and review creative performance data to inform future briefs and iterate on what's working
• Write monthly creator briefs for paid media activations ensuring messaging is on-brand, conversion-focused, and aligned to the media plan
• Develop YouTube-specific creative briefs that account for platform formats, audience intent, and integration placement (host-read vs. produced)
• Own the creative output for key sponsorship properties — currently Thredbo and the Wallabies — including EDMs, social content, and digital assets from concept through to delivery
• Write podcast briefs , including host talking points, product messaging hierarchies, and call-to-action guidance
• Provide on-the-ground production support where required, including coordination with local production teams and partner-side content teams
• Maintain a consistent AG1 brand voice and visual identity across all partner touchpoints, adapting to each partner's audience and tone

WHAT WE'RE LOOKING FOR