Director of Marketing

About Airship

Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more.

Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.

We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.

To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn.

About Gummicube, an Airship Company

Gummicube develops powerful app discovery technology, enabling anybody with an app to quickly optimize for the most organic search visibility. Gummicube's DATACUBE software leverages proprietary big data for mobile to understand App Store search trends and the competitive landscape. Using DATACUBE, mobile search data and user behavior is no longer a black box -- resulting in greater visibility, more high-quality organic downloads and a lower overall cost of user acquisition.

Together, Gummicube and Airship enable brands, marketers, product owners and developers to optimize their entire mobile app experience — from the point of discovery to loyalty.

What You'll Do

In this role, you will lead the marketing function for Gummicube, a division of Airship Group, Inc. You will own the development, management, and execution of Gummicube's marketing strategy, working closely with the GM to align marketing efforts with business goals. You will manage a team of 3-4 direct reports and collaborate across departments to drive growth, customer retention, and brand awareness.

Strategy and Execution

• Own the overall marketing strategy, uniting and evolving all aspects of Gummicube's marketing as the business grows and scales
• Build marketing programs across multiple channels and segments that support Gummicube's strategic marketing plan
• Develop business cases for new marketing programs, making recommendations on the right tactics and channels
• Lead marketing initiatives from planning through execution, driving collaboration with internal stakeholders and external partners

Digital Marketing and Performance

• Manage paid digital advertising, SEO/SEM efforts, and lead generation programs
• Track and report on key marketing KPIs, including qualified leads, website performance, lead flow, LTV, and retention
• Work with the Data team to analyze results across all marketing efforts and adjust strategies to meet targets
• Manage marketing budgets and allocate resources to maximize return

Content, Creative, and Events

• Partner with the Design team to produce ads, content, email campaigns, social media posts, videos, newsletters, and website updates
• Collaborate with the account, creative, and data teams to develop data sheets, white papers, case studies, presentations, and demos
• Develop and manage events, including sponsored conferences, proprietary events, webinars, and trade show exhibitions
• Create materials for speaking engagements, community outreach, and industry events

Market Intelligence and Partnerships

• Conduct market intelligence and competitive analysis to inform strategy
• Manage relationships with external agencies, marketing vendors, and partners, defining KPIs for each vendor to track performance and cost

Team Leadership

• Lead and develop the marketing team, setting clear goals, providing coaching and training, and building a culture of accountability and collaboration
• Deliver against quarterly and annual plans, preparing regular performance reviews and analysis for leadership

*Duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business demands. Responsibilities may be amended at any time at the sole discretion of the Employer.