Our sales team is focused on finding efficient paths to successful, profitable, long-term customers by building a user-driven marketing and sales engine. We act as a key voice of the customer to the product team, helping identify and overcome technical, educational, and competitive obstacles to our continued growth. In this role, you will join a newly formed team bringing Asana Service Management to IT and service teams, partnering with a dedicated Account Executive to build repeatable technical plays that scale across Asana's field organization. You will serve as an extended part of the product General Manager's team, translating customer pain points into practical solution designs while directly shaping how our product, demos, and technical positioning evolve.
This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
Partner with the incubation Account Executive to lead technical validation for IT and service team opportunities within mid-market accounts (300–2,000 employees), from discovery through proof, demo, and close
Develop a deep understanding of IT and service management workflows—including request intake, approvals, triage, fulfillment, cross-functional coordination, and knowledge sharing—and map those workflows to Asana Service Management
Translate customer pain points into practical solution designs and compelling business value narratives for IT leaders, service owners, and cross-functional stakeholders
Conduct technical discovery sessions, whiteboard conversations, and tailored product demonstrations that position Asana within the customer's existing technology landscape
Help customers envision how modern service delivery, workflow automation, and AI can improve employee experience and operational efficiency
Advise on solution architecture, integrations, admin considerations, and deployment approach so customers can confidently evaluate fit
Partner closely with existing Asana AEs, CSMs, and core Solutions Engineers to uncover and support expansion opportunities within accounts that already use Asana for other teams
Build repeatable demo assets, solution patterns, technical collateral, and feedback loops that enable the broader field organization as this motion scales
Surface structured customer feedback, objections, and product gaps to Product, Product Marketing, and Sales leadership to inform roadmap and GTM strategy
Deliver technical enablement and best practices that help the broader revenue organization have stronger conversations with IT and service buyers
About you
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
3+ years of experience in Solutions Consulting, Sales Engineering, or similar customer-facing technical roles
Strong understanding of IT and service team personas, including familiarity with service delivery workflows, operational pain points, and the systems these teams use every day
Strong discovery skills with the ability to uncover customer workflows, technical constraints, decision criteria, and success metrics before jumping to a solution
Proficiency in designing and delivering product demonstrations, workshops, and whiteboard sessions for both technical and executive audiences
Ability to explain technical concepts clearly and credibly, including LLMs, AI agents, integrations, workflow design, data structure, permissions, and automation concepts
Strong collaboration skills and the ability to work seamlessly with AEs, CSMs, Product, Product Marketing, and other Solutions Engineers to drive customer outcomes
Comfort operating in early-stage or incubation motions where messaging, product capabilities, and playbooks are evolving in real time
Adaptability, intellectual curiosity, and a strong builder mentality
Familiarity with service management methodologies such as ITIL, service catalog design, SLA frameworks, and incident/request workflows
Experience with tools in categories such as ITSM, ESM, ticketing, knowledge management, identity, or workflow automation
Background supporting displacement or migration conversations from legacy enterprise software
Understanding of AI-powered automation, self-service experiences, or employee service delivery use cases
Comfort with modern sales and demo tooling, and with building scalable technical content for a growing field organization