Senior Content Associate, Lifecycle Marketing

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).

About the Role:

As a Senior Content Associate, you’ll start every project with a deep understanding of insights: customer personas, needs, behaviors, data. With this foundation, you'll write, edit, and shape high-impact content across our customer lifecycle channels: email, content cards, push, in-app, social, and more. You'll also contribute editorial and social content to our blog and owned channels, with an eye toward visibility in AI-driven discovery (AEO/GEO).

You're a strong writer, but you're also a brand expert and a sharp editor. The judgment you bring to your work is the job. Reporting to the Senior Director, Content and Narrative Strategy, you’ll be at the forefront of using AI tools — including custom, in-house agents — to scale your output. Not slop (never slop!) but customer-centric, brand-fluent messaging that helps drive engagement and results.

This role is based out of our NYC office. Below we've reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $94,500 - $110,000

This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life:

• Produce lifecycle and customer marketing content in close collaboration with product marketing, CRM, social, design, comms, and compliance. Your campaigns will be driven by specific audience segments and the products that fit them.
• Develop content at scale, bringing brand voice, editorial judgment, and an eye for compliance to every output, while using AI as a force multiplier.
• Build scalable systems (ex: copy banks, variant libraries, templates) that improve speed and consistency.
• Write editorial and social content for our owned channels, specifically structured for AEO/GEO citability.
• Contribute to the evolution of our AI workflows, flagging where our custom agents, tools, and processes can be improved and working to build new solutions.

What We’re Looking For:

• 3+ years of experience in content marketing, lifecycle marketing, or editorial, with a degree in marketing, PR, English, finance, or a related field.
• Strong editorial instincts: You understand the nuances of language and why every word, in its particular place, matters. You can pick up a brand voice and flex it for different audiences. Your work is equally as compelling as it is compliant, and you are comfortable working within a regulated industry.
• Cross-functional thinking: You’re a marketer, a brand strategist, a writer, and an editor. You can take insights and turn them into high-impact marketing.
• Fluency with AI writing tools: You already use them, and you have opinions about when they help and when they don’t.
• Working knowledge of AEO/GEO: You’re an early adopter of the new world of LLM discoverability, and you’re comfortable reviewing analytics and writing with performance in mind.
• Drive: You can handle multiple projects at once and have the initiative to see them forward in collaboration with various partners.
• Experience in or passion for financial services: You understand personal finance products, their purposes, and their benefits, and you can make them feel accessible to anyone.

Join a team built on these core values

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission; to empower people to build wealth with confidence and ease.

We set audacious goals

We set them for the company, our customers, and ourselves, and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

We’re financial services pioneers, always finding new ways to improve, optimize, and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being:

• We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees, including new hire and refresher grants.
• Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

What happens next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.