Director, Software Engineering - Consumer

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play

As Director of Software Engineering for Consumer, you'll lead several engineering squads and manage a team of engineering managers responsible for high-impact product and platform initiatives. This is a pivotal role requiring strategic vision, operational excellence, and the ability to scale engineering organizations during a critical growth phase. You'll balance the execution of near-term product initiatives with the architectural decisions that support long-term platform vision. You’ll also help shape how AI advances both our consumer experience and the way our engineering organization operates by identifying high-value opportunities, guiding responsible adoption, and enabling teams to experiment and build with emerging technologies effectively.

You'll partner closely with our VP of Engineering, product leadership, and cross functional stakeholders to unblock teams and drive measurable impact. Your engineering managers will oversee strong individual contributor teams, so you'll focus on providing strategic direction, coaching your manager-level reports, removing organizational friction, and ensuring your leadership creates an environment where your best engineers do their best work.

You’ll Spend Time working on:

• Setting vision and strategy for the consumer engineering organization, including roadmap prioritization, technical architecture decisions, and resource allocation across four engineering teams
• Building and developing engineering leaders
• Leading transformative initiatives including a brand-new product launch while also iterating on established platforms
• Enabling rapid experimentation in growth and community, balancing velocity with code quality and scalability
• Managing upward effectively with your VP of Engineering and broader leadership team, surfacing risks and opportunities while advocating for your teams' needs
• Owning cross-team collaboration across consumer surfaces (web, iOS, Android) and backend systems, driving alignment on shared technical decisions
• Championing engineering excellence through hiring, onboarding, technical standards, and operational best practices across your four teams
• Driving organizational health, including talent development, manager feedback and support, and culture initiatives that keep your teams engaged and growing
• Representing consumer engineering within the broader Playlist/ClassPass engineering organization and contributing to org-wide initiatives

About the right team member:

You're a mature engineering leader with a track record of scaling engineering organizations within fast-moving consumer companies. You bring strong technical judgment, the ability to manage organizational complexity, and an empathetic approach to developing both engineers and engineering managers. You thrive on building high-trust teams, are comfortable with ambiguity, and can translate business strategy into technical execution.