← BACK_TO_JOBS

Generosity Innovation Associate

Fanduel · New York City · posted 1 day ago
FULL_TIME Software / IT

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Generosity Innovation Associate to drive our customer retention and marketing innovation. You will play a key role on the Generosity Transformation team, driving reward innovation across the org, collaborating with multiple departments including but not limited to Customer Marketing, Brand, Commercial, Data Science, Product, and Ops. This is an exciting opportunity to help elevate revenue-driving marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

  • Support design and rollout of new generosity initiatives.
  • Develop and maintain documentation of customer pain points across rewards and promotions (personalization, choice, etc.) using internal research, customer feedback, and competitive benchmarking.
  • Identify and test rewards mechanics that increase customer engagement and value.
  • Collect and define work requirements and maintain a continuous feedback loop amongst stakeholders.
  • Monitor competitive landscape for emerging loyalty mechanics and reward innovation; document findings and recommend response strategies
  • Develop a deep understanding of FanDuel’s business and competitive positioning as well as the sports wagering landscape to inform recommendations

THE STATS
What we're looking for in our next teammate