Product Marketing Manager, Pricing

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.
Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.
Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.
As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.
During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses or data lake, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

We’re looking for a Pricing Product Marketing Manager to join Fivetran’s Product + Portfolio Marketing team.

Pricing is one of the most important strategic levers at Fivetran. This role will help translate our pricing and monetization direction into effective go-to-market execution, clear customer-facing value narratives, and strong internal enablement. You will partner closely with Product, Sales, Marketing, Enablement, Legal, and Leadership to support pricing-related launches, research market perception, and improve how we communicate value to the market.

This role is a highly cross-functional position for someone who can turn pricing decisions into effective rollout plans, compelling messaging, actionable insights, and stronger customer sentiment. You will help Fivetran better understand how pricing is perceived, where friction exists, and how to improve value communication across the buyer journey.

The right person is equal parts storyteller, researcher, and operator: someone who can bring structure to ambiguous problems, influence cross-functional partners, and make complex pricing concepts easier for customers and internal teams to understand.

This is a full-time position based out of our London office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You’ll Do

• Lead pricing and monetization go-to-market execution: Partner with Product, Legal, and leadership to support the rollout of pricing and packaging changes across new products, features, and platform capabilities. Build launch plans, messaging, internal communications, and GTM enablement and materials that ensure pricing changes are clearly understood internally and externally. Help drive cross-functional alignment across Sales, Marketing, and Enablement. Support pricing experiments and help evaluate how customers respond to different monetization approaches.
• Own pricing and value messaging: Develop differentiated, value-based messaging for Fivetran’s pricing and platform value. Translate pricing into clear, customer-relevant narratives that connect product investment to business outcomes. Tailor messaging by persona, segment, and stage of the buyer journey, from awareness through evaluation, purchase, and expansion. Improve how Fivetran communicates price, value, and return on investment in the market.
• Improve value and pricing sentiment: Identify the drivers of pricing perception in the market and recommend ways to improve customer understanding and confidence. Partner with Demand Generation, Content, and campaigns teams to activate stronger value messaging across key channels like AEO/SEO. Support the development of customer stories, benchmark content, sales narratives, and market-facing assets that reinforce Fivetran’s value.
• Drive research and insight generation: Conduct ongoing research into customer perception, willingness to pay, buying behavior, and competitive pricing narratives in partnership with product and the Office of Research. Gather and synthesize insights from win/loss analysis, seller feedback, customer calls, analyst conversations, usage trends, deal data, and billing data. Formulate clear recommendations to improve messaging, launches, and monetization outcomes.
• Enable internal teams: Serve as a go-to resource for pricing and value communication across GTM teams. Equip Sales and customer-facing teams with the messaging, talk tracks, decks, FAQs, and objection-handling materials they need to sell value effectively. Design, build and deliver content and materials to support Sales and Marketing teams. Increase internal clarity and confidence around how pricing works, why it exists, and how to discuss it with customers.

Skills We're Looking For