GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
An overview of this role
As an Enablement Content Manager on GitLab's Field Enablement & GTM AI team, you'll design and deliver scalable enablement programs that help customer-facing teams build confidence in GitLab's AI-powered platform story. You'll own enablement content for our AI capabilities and Duo Agent Platform (DAP), along with the program initiatives that support the field across onboarding, product education, release readiness, revenue plays, and ongoing reinforcement. The overall aim of the role is to ensure field teams can clearly explain value throughout the customer buying lifecycle.
You'll work across Product Marketing, Product Management, Revenue Operations, Solutions Architecture, Customer Success, Monetization, and Field Leadership to bring new offerings, product updates, and messaging to market through clear, role-based enablement. In this individual contributor role, you'll use instructional design, strong program management, and performance insights to create learning experiences that are practical, accessible, and easy for the field to use in the flow of work. You'll do this in GitLab's all-remote, asynchronous environment, where autonomy, collaboration, and iteration are part of how we work.
Some examples of our projects:
- Designing and launching role-based learning paths, certifications, and technical labs that help account executives, solutions architects, customer success managers, and partners build skill in GitLab's AI capabilities and DAP
- Building and maintaining enablement content for product launches, new offers, and monthly release readiness, including talk tracks, demo guidance, competitive positioning, and field-ready assets
What you'll do
- Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's AI-powered platform story, aligned to the needs of customer-facing teams.
- Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates.
- Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly.
- Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.
- Develop and manage accreditations, certifications, and validation programs that help teams build and demonstrate readiness across priority solution areas.
- Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and easy to apply in customer conversations.
- Publish and organize content in Google Drive and using AI tools so that materials are discoverable, structured, and aligned to role-based learning paths and business priorities.
- Measure program effectiveness through engagement, completion, assessment, and field feedback data, and continuously improve content governance, review cycles, and program quality over time.
What you'll bring
- Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams.
- Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations.
- Familiarity with DevSecOps and AI concepts, with the ability to turn technical topics into clear, value-based messaging for field teams.
- Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches.
- Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity.
- Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content.
- Comfort using content management, enablement and learning platforms, along with common collaboration and content creation tools.
- A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment.
About the team
Our Field Enablement & GTM AI team helps GitLab's revenue organization build the knowledge, skills, and behaviors needed to support customer outcomes and revenue growth. We create scalable programs, content, and processes that help our field and partner teams stay ready for product launches, new offers, evolving messaging, and ongoing skills development across the customer journey.