Newsela is looking for a Director, Revenue Marketing to own our revenue marketing strategy and marketing contribution to pipeline growth. This role will define and own marketing’s contribution to revenue, from pipeline creation through conversion and expansion, optimize funnel performance, and partner closely with Sales, SDR, Product Marketing, Content Marketing, and Marketing Operations to drive measurable revenue outcomes. Reporting to the CMO, this leader will serve as a strategic partner in translating company growth objectives into marketing-driven pipeline and bookings.
In this role, you will provide the following:
Team Leadership & Talent Development
- Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement.
- Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.
- Oversee vendor/agency relationships and coordinate in-house and outside marketing support
- Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy.
Performance to Target
- Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle
- Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets.
- Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment.
- Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal
- Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
- Run data-informed experiments to uplevel our campaigns
Business partnership
- Partner with Product Marketing to implement engaging and effective messaging across campaign channels
- Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness
- Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
- Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
- Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes.
- Own demand generation investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives.
Why you’ll love this role:
- You have experience defining an integrated, multi-channel demand marketing strategy and are looking for deeper ownership of the full demand strategy and program
- You are passionate about revenue marketing and love working collaboratively to launch the best version of a campaign
- You love data and want to dig into campaign performance and follow your leads and pipeline through the funnel into closed-won opportunities
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
- You’re on a professional journey to understand the world of AI and how it can be used to elevate the quality and performance of you and your team
Why you’re a great fit:
- You have 6-8 years of B2B demand generation/revenue marketing experience in a SaaS environment and have a proven track record of tying campaign execution to measurable revenue outcomes, not just lead metrics
- You have +2 years of people leadership experience managing a team
- You have a demonstrated understanding of the MarTech landscape. You can learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, AI, attribution, event platforms and work across CRM)
- You have experience leveraging multiple digital channels including paid media to drive outcomes
- You are extremely data-driven and committed to experimenting to improve and optimize programs for success
- You have strong project management and entrepreneurial skills to lead complex projects
- You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You feel comfortable threading the needle between planning critical work that needs to be done, while acknowledging the right time to pivot due to a change in results or company strategy
- You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.
Why you’ll love working at Newsela: