Why You'll Love This Role:
You will own the full product lifecycle of the Newsela Supplemental ELA product line, from opportunity evaluation and ideation, through to development, market launch and ongoing updates based on feedback. Ensures that ELA products meet Newsela’s strategic objectives and drive instructional outcomes, while adhering to budget, timeline, and quality constraints.
What You'll Be Doing:
Product Strategy
- Maintain Strong Subject-Specific Market Pulse: Serves as the subject matter expert on market trends, customer needs, competitive offerings, and emerging instructional practices to identify opportunities for product growth, expansion, and differentiation.
- Subject-Specific Strategy: Partners with internal and external stakeholders to inform and execute the Supplemental ELS strategy by identifying market opportunities, evaluating customer needs, assessing risks, and recommending product investments.
- Use qualitative and quantitative data to inform product direction and decisions, gathering information about district and user needs through interviews and customer visits as well as analytics services
- Define success metrics and monitor product performance, including customer adoption, engagement, retention, instructional outcomes, and business impact, using insights to inform future roadmap decisions.
Roadmap
- Prioritize Content and Instructional Design Roadmaps: Collaborates with Content, Product Marketing, and other key stakeholders to prioritize roadmap investments, state standards updates, and new product opportunities, ensuring alignment with customer needs, state adoption timelines, and business objectives.
- Advocate for Platform Features: Partners with content and platform product teams to prioritize and advocate for subject-specific platform improvements.
- Budget & Forecasting: Manages budgets and financial forecasts for subject-specific projects.
Cross-functional Collaboration & Execution
- Collaborate closely with internal instructional experts to ensure that solutions are pedagogically sound and can be implemented with integrity
- Lead cross-functional execution of ELA roadmap and special projects, working in conjunction with product operations to monitor progress and mitigate risks
- Contribute to product launch and ongoing support with sales and marketing to shape and develop deliverables that will drive success of the product in the marketplace.
- Drive alignment and influence decision-making across stakeholders by communicating strategy, priorities, and progress in a clear and effective manner.
- Partner with Supplemental and Platform product management to ensure that discipline area products are fully leveraging platform design and functionality
- Manage cross-functional relationships with PD and customer success to support customer needs, deepen product knowledge, and develop stakeholder and customer empathy within the curriculum team SME
- Provide consultative support to customers and field-facing staff, as necessary
- Provide mentorship, coaching, and direction to less experienced team members, including the potential to oversee or supervise team members as organizational needs evolve.
About You:
- 5-7 years of experience in product management in K-12 education, including direct experience in edtech, with a deep understanding of the ELA market.
- Demonstrated experience managing the lifecycle of digital educational products or features.
- Proven experience partnering with and leading cross-functional teams, specifically across content, product, marketing, and sales.
- Experience developing business cases for expanding the value of a product portfolio, including conducting market analysis, competitive positioning, and aligning with company strategic goals.
- Experience engaging with K-12 administrators, teachers, and students to gather feedback and ensure product-market fit, incorporating research into product improvements.
- Strong communication and negotiation skills; Demonstrated ability to take ownership and drive decision-making in a matrixed organization
- Strong data analysis and interpretation skills for analyzing trends, evaluating product performance and making data-driven decisions.
- Familiarity with K-12 ELA instructional trends and practices such as Science of Reading, Knowledge-building curricula, MTSS or ELD.
- Strong understanding of budget management, financial forecasting, and analysis to ensure fiscal responsibility across multiple product lines.
- Proficiency with tools such as Jira, Asana, or Trello for tracking project timelines and managing cross-team dependencies.
- Ability to work in a fast-moving, entrepreneurial environment.
All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.
Why you’ll love working at Newsela: